For nearly 20 years, Firefly®—America’s #1 Kids Toothbrush Brand—has been on a mission to make healthy habits fun. Dedicated to turning the daily “brush battle” into a playful adventure, Firefly helps kids build lifelong oral hygiene habits through imagination, innovation, and joy.

Whether it’s a toddler brushing their first tooth with a parent’s help or a child teaming up with a favorite character for their twice-a-day routine, Firefly is there—making brush time easier for parents and more exciting for kids.

By pairing creativity with smart design, Firefly continues to "lighten the load" for families and light up smiles everywhere. With Firefly, brush time is truly child’s play.